- Video storytelling agencies series#
- Video storytelling agencies tv#
- Video storytelling agencies free#
Each profiles a person who’s doing something extraordinary and living out their dream.īy showing the audience that the brand understands their lifestyle and what inspires them, they’ll build a passion brand that will be top-of-mind for their next purchase.
Video storytelling agencies series#
“ Waterman” is the latest in a series of storytelling videos/brand films that aim to build both brand awareness and affinity.
Video storytelling agencies free#
Rather than showing women working out at the gym, mountain biking, or playing tennis, this series shows that everyday life provides plenty of opportunities for physical activity.īy showing ordinary people in typical situations such as working or pushing a baby carriage, the video storytelling series makes exercise seem more accessible to people who may not have the money or free time to pursue traditional fitness activities.ī&W Trailer Hitches* wanted to start to tell the stories of the people who live and breathe the essence of their brand and its tagline: Towing Adventure. Whereas most ads about fitness portray people who look like models or athletes in fashionable workout gear, this series targets ordinary and, in some cases, low-income women. This Girl Can is an ad campaign by Sport England to encourage women from diverse backgrounds to become more active. Watching a short film such as The Long Time, you come away with a higher opinion of Yeti simply because their name is on the piece. This film, which runs almost 20 minutes, is a moving human interest story that draws you in without mentioning any products.Īs with all of the best storytelling tactics, the branding is very subtle. The Long Time focuses on Jack Sanders, an architect who helps create a baseball team in a poor area of Alabama.
Video storytelling agencies tv#
Unlike a typical TV commercial or online video ad, Yeti gives viewers an authentic cinematic experience with high production value, artistic shots, and compelling characters who are real people. The outdoor brand Yeti is one of the leaders when it comes to creating memorable brand films that are really more like documentaries. Here are some of the most memorable and effective recent brand storytelling examples. You need to watch how some of the most creative brands are engaging with customers with ads that are more accurately described as short films or edutainment. Today’s consumers are more sophisticated.
It’s not enough to simply create a video that’s like a traditional TV commercial with a fancy jingle and a screeching “Call now” voiceover. There’s no better way to do this than with video. That’s why the most successful brands are transitioning into storytelling. They just want to be told about them in more creative and entertaining ways. People are still spending plenty of cash shopping and seeking the best products and deals. This doesn’t mean, however, that advertising itself is obsolete. Consumers are now seasoned veterans at tuning out ads or taking more extreme measures such as using ad blockers. With readily available streaming content, traditional advertising has lost some of its luster. AugThe 9 Best Examples of Video Storytelling
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